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Intent Type
Description
Keyword Example
Navigational
The user wants to find a specific webpage or site
“de beers diamonds”
Commercial
The user wants to research brands, products, or services
“moissanite vs diamond”
Transactional
The user wants to take action (e.g., make a purchase)
“diamond hoop earrings”
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Dec 6, 2022 · A search term is what a user types into Google. But a keyword is a particular word or phrase you might try to rank for. They're not the same ...
Keywords are search terms that express the essence of your topic. They are crucial to an effective search, especially in library databases.
Nov 15, 2022 · There are 4 types of keywords: short-tail, long-tail, questions, and intent targeting keywords. Let's take a closer look at each of these with ...
Jun 6, 2023 · The words that you type into a search box are the key to finding the most relevant articles and books. That's why they're called keywords!
Jul 21, 2020 · Keywords are the words and phrases that people type into search engines to find what they're looking for.
Apr 25, 2024 · Search Techniques: Identifying search terms · Define your research topic · Alternative search terms · Subject Specific Terminology · Acronyms & ...
Choosing your search terms is the most important step in your research process. Using your research question, identify the most important 2 - 4 words from ...
Jan 23, 2024 · Keywords Based on Search Intent · Informational Keywords · Navigational Keywords · Transactional Keywords · Commercial Keywords. Commercial ...