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A search term is a word or set of words a person enters when searching on Google or one of our Search Network sites. A keyword is a word or set of words that Google Ads advertisers can add to a given ad group so that your ads are targeting the right audience.
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Go over the search term details to view the full list of subcategories, associated performance metrics, and search terms. You can also get campaigns, ad groups, ...
Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your ...
Mar 22, 2023 · The Search Terms option can be viewed under the Insights & reports tab. Go to Insights & reports > Search terms. There ...
Keywords only represent what you want, not what real-life search engine users are doing. Therefore, search terms are the reality. That's why it makes sense to ...
The Search Terms Report in Google Ads is a valuable tool for understanding how your ad targeting. It can be used to refine your keyword strategy, identify high- ...
Oct 25, 2023 · What is the Search Terms Report? The Google Ads Search Terms Report, also known as the Search Query Report, is a feature within Google Ads ...
Oct 21, 2021 · Let's go over the basics first. A search query report isn't a simple keyword list. It's a list of search terms used by a significant number of ...