search term
noun
a word or combination of words or characters entered into a search engine in order to specify a particular thing to be searched for on the World Wide Web, over a computer network, or in a database.
"advertisements are presented to users based on the search terms they input"
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Dec 6, 2022 · Search terms are the exact words or phrases users enter into search engines when they are looking for information, products, or services online.
How it works. The search terms report is a list of search terms that a significant number of people have used, and that resulted in your ad being shown.
Explore issues and events in detail. Curated by the Trends Data Team. Year in Search 2023. Explore the year ...
The search term (or search terms) is the word or phrase that a user enters into a search engine. Also known as the search query.