A search term, otherwise known as a search query, is the word or phrase someone enters into a search engine, such as Google. A search term often contains (or is itself) a keyword: a word or phrase search marketers bid on in their search campaigns and try to rank for in the organic search results.
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Dec 6, 2022 · Search terms are the exact words or phrases users enter into search engines when they are looking for information, products, or services online.
How it works. The search terms report is a list of search terms that a significant number of people have used, and that resulted in your ad being shown.
Explore issues and events in detail. Curated by the Trends Data Team. Year in Search 2023. Explore the year ...